War on Words: How to Communicate Ukraine?

As Ukraine continues its defence against Russian aggression on multiple fronts, the battle extends beyond the physical to strategic communications aimed at garnering essential political and military support. The stakes are high, as Ukraine and its allies strive to maintain confidence and positive morale while countering the effects of war fatigue and relentless Russian propaganda. The roundtable will examine Ukraine’s and its allies’ multifaceted communication strategies and discuss the most impactful strategies moving forward. This ongoing effort is critical for Ukraine to sustain and increase the support required to prevail in its fight for independence and democracy in the world.